Every business wants its blog/website to feature on the top search results page of any given search engine, but that isn’t always the case. When it comes to enhancing the reach and engagement of your blog, you should always focus on enhancing your Domain Authority (DA).
DA is a ranking tool that has been created to statistically predict where a website is going to feature in search engine results. The better your blog’s domain authority is, the higher it is going to position itself on SERPs (Search Engine Result Pages).
In this context, we are going to discuss the top 10 secret tips on how you can increase your blog’s domain authority.
How to increase the domain authority of your blog: 10 secret tips
Enhancing your blog’s domain authority is one of the best ways to rank higher in the search results of different search engines, but you should always remember that creating high-quality content, and publishing them on a regular basis is just as important.
When you have great quality content, and promote good SEO practices, you can then set to work on improving your domain authority for improved results in the future.
Let’s take a closer look at the 10 secret tips using which you can increase the domain authority of your blog.
Regularly publishing and delivering high-quality content.
Publishing and delivering high-quality content consistently is a crucial component in increasing your blog’s/website’s Domain Authority (DA). The content that’s being published on your blog must be relevant and deliver meaningful values that suit the interests and demands of your target audience.
The content must be interesting enough to keep the attention of the readers and compel them to participate with your blog, whether via shares, comments, or links back to your material.
However, besides outstanding content, you should also focus on updating your blog consistently as it’ll inform the various search engines that it is a current source of information in your field of expertise, which in turn can help to enhance your domain authority.
When you concentrate on the relevancy, quality, and freshness of your content, it automatically increases the possibility of earning natural backlinks that are vital for a domain authority boost.
Going self-hosted
Having a self-hosted blog/website, not only for domain authority enhancement, is important if bloggers wish to broaden their options and prospects for brand collaborations.
Your blog can easily jump about two to five points just from going self-hosted.
Bettering your on-page SEO
On-page SEO is one of the most important factors when it comes to increasing the domain authority of a blog/website.
To better your on-page SEO, you must keep in mind that the loading speed of your blog should be as fast as possible, your plan should be supported by keyword research, the architecture of your blog should be logical and easy enough to browse, and your meta tags and headers should be optimized and used in an appropriate manner.
Other on-page SEO components, such as internal linking, should also be something that you need to focus heavily upon.
Enhancing user experience
Keeping domain authority aside, user experience (UX) is another essential component that determines the success of your blog.
UX places a great impetus on navigation, which in turn involves creating a logical workflow that enables users to discover relevant content effortlessly and naturally. Moreover, another important aspect of UX is the content. It needs to be both interesting and instructive.
Best Practices for Choosing a Domain Name Registrar
Images, infographics, and videos can help to keep users interested, and thereby, increase the amount of time they spend on your blog.
Securing your website
The security of your blog will certainly have an impact on the fate of its domain authority. A secured blog/website not only seeks to protect the data of its users, but at the same time, also communicates to search engines that this blog is reliable and trustworthy.
HTTPS is now a compulsory requirement when it comes to user data privacy and reliable ranking indicators. Moreover, securing your blog using HTTPS also implies that it will run faster, which is a no-brainer in terms of user experience.
Creating a solid backlink profile
Backlinks are certainly a very critical aspect in enhancing the domain authority of blogs/websites.
You can create an effective backlink profile by seeking out high-quality backlinks from respectable and authoritative sites, aiming for various links from different domains, using guest blogging, reclaiming lost links, auditing your backlinks on a regular basis, developing relationships with industry influencers, avoiding questionable link schemes, and creating content that attracts links.
When you incorporate all these factors, you can observe a drastic improvement in your backlink profile, thereby increasing your domain authority.
Using social media to promote your content
Social media promotion is a great way to enhance your blog’s domain authority as consistent sharing and visibility provides chances for backlinks.
When you respond to comments and engage with your subscribers, it may enable you to establish a decent community around your company.
While hashtags can help to improve your discoverability, a regular publishing schedule of high-quality content on your social media platforms will definitely keep your audience interested.
Clearing bad links
Besides having a superior backlink profile, it is also important to clean-up bad links that can prove to be harmful for your blog’s overall reputation and performance.
When it comes to clearing bad links, you should be consistent with auditing your backlink profile on a regular basis, contacting webmasters to remove sites with poisonous connections, looking for links from unrelated or spammy sites, and using Google’s Disavow Tool.
The elimination of bad links from your blog on a regular basis can assist in protecting its integrity, thereby ensuring that your backlink profile remains robust and contributes to your domain authority in a favorable manner.
Making use of internal linking with caution
The internal linking structure of your blog/website should be organised in a logical manner. There are several approaches that you can make use of, but remember that your internal linking is intelligible to both human visitors and machines.
Whatever internal linking structure you opt for, it should connect your various pieces of information in a meaningful way, hence allowing users to read more and learn more.
Optimizations for mobile phones
Mobile optimizations are no longer a choice to increase the domain authority of your blog/website; it has now become a necessity.
Having a responsive design that works efficiently on smaller mobile phone screens is essential when it comes to optimizing your blog for mobile.
The texts should be legible without having to zoom, and navigation should be thumb-centred.
Mobile optimizations are more essential for local companies owing to the fact that on-the-go people prefer to look at their mobile phones for every piece of information.
Final Words
When it comes to enhancing the domain authority of your blog/website, there are various steps that you can incorporate, but the 10 steps mentioned in this article are proven to provide a greater boost at a much faster rate as compared to other steps that you can put to use if you wish to.
Working on your DA will allow your blog to feature higher up on search engines, thereby leading to increased traffic and greater visibility.